On July 5, a reporter from yantai jerry learns oil services group co., LTD. : jerry operating income fell 36% in 2015, net profit by 88%, but still maintained a net profit of 145 million yuan.
Over the past year, the low oil price storm continues to spread, the four major oil services company half loss, most of the domestic oil companies also money-losing swamp. As a private enterprise, jerry how low oil prices, and how to cope with the low oil price dilemma?
Winter period profits decline
Main responsibility in yourself?
Macro. "we look at the macro, but do not rely on the current difficulties, low oil prices is the objective reason, main reason is that we plan and strategic planning before the oil shock." Lower oil prices, jerry top not the enterprise development difficulties due to lower oil prices, but the courage to rational analysis its reason.
Nearly two years, oil prices fall and keep low precipice, continuous global oil and gas exploration and development investment, according to the cloth clay bank survey of 225 oil and gas company in the world, at the beginning of 2016 year-on-year decline in upstream investment by 15% to 27%, reduced demand, competition, risk become the "new normal" of equipment manufacturing business at home and abroad.
Industry as a whole winter, enterprise losses also seems to be "reasonable", but why don't jerry the macro environment as an excuse, and consider that the main responsibility in yourself?
The development history of enterprises can be used as reference. In 2000, jerry just in oilfield accessories sales and maintenance. 16 years, jerry has already developed into has 20 subsidiaries, products in 63 countries around the world with a net worth billions of domestic and foreign well-known equipment enterprises.
It is this rocket type development and expansion, coupled with high oil prices have driven before, jerry strategic planning can only lead to aim for the next 3 years to 5 years of product research and development and promotion, introducing talents and give priority to in order to meet the needs of the rapid expansion of business, pay more attention to the number of selected.
"Of the enterprise long-term strategic planning, ignoring the high-end talent introduction and the improvement of quality of employees, all of these has nothing to do with lower oil prices." Jerry group senior vice President, chih-yung li, for example, lower oil prices baker hughes continues to buy, if we ahead of strategic planning, low oil prices may be jerry another important opportunity of development.
In addition to calmly low oil prices and enterprise development environment, jerry was found in practice, although equipment sector fell by 3/5, but environmental protection plate to realize the effect. Although the domestic market demand, the Middle East market is relatively stable, these are low the price opportunity in dilemma.
"Low prices is our important breathing period and transition period." In jerry shu-li zhang, director of the group innovation committee opinion, based on the traditional chain equipment industry to expand new business enterprise, in the high-end following strategy based on improving the capacity of independent research and development will be jerry in order to enhance the anti-risk ability and core competence of the future.
Overall demand of the industry
To expand into new areas?
In September 2015, in the part of the equipment enterprises to choose "feline winter" in the face of low oil prices, but jerry will do big environmental protection plate, set up special jerry environmental protection technology co., LTD. Is a wholly owned subsidiary.
Jerry why industry overall demand is not prosperous, vigorously develop new areas?
"Market demand should dialectically look, oil field exploitation of reduced demand, but the environmental protection and clean energy demand is increasing." Jerry group environmental protection team found in pilot study the market. In recent years, along with our country's environmental upgrades pace step faster and faster, three big domestic oil companies to lower prices, though slash investment, but not to cut investment in environmental protection.
Especially under the state council may, printed and distributed to the action plan for prevention and cure of soil pollution, which has environmental protection work experience more than 10 years, jerry strengthened environmental protection market determination. In April, jerry group in the western region of our country, the first demonstration projects of oily waste. In may, jerry SOR sludge recycling equipment and sent to Indonesia, to help solve the problem of dealing with pollution in southeast Asia...
In addition to business chain to expand new areas, lower oil prices, jerry also speed up the pace of "going out", constantly develop new international market.
"The more the more low prices, the market power, low oil prices is a good time for jerry to the global market." Chih-yung li analysis, lower oil prices decline in domestic demand, but there is still a development prospect of the Middle East and Russia market.
Jerry will also want to take this opportunity to the international market share of 50%, up from less than 50% of the original.
In addition, in view of the actual upstream user investment compressed lower oil prices, jerry still valid is focused on the needs of customers, help customers from the perspective of efficiency of authors, the degree of focus to promote the localization of the product, in does not affect the product performance, on the basis of moderate proportion reduce import accessories, from development, design selection, solution, parameters form formed on the unique solution.
Massive job cuts, cut in the industry
Why don't jerry decreased to add?
The effect of low oil prices haven't gone: schlumberger decided to sharply cut 10000 jobs in 2016, halliburton is expected to lay off 5000 people more...
To make up for the lower oil prices tumbling profits, the international oil companies are through layoffs cost control. Jerry number of employees, however, is not. According to statistics, over the past year jerry new recruits in 600 to 700 people, more than 10% of the total number of employees, and continues to plan.
It is well known that layoffs are lower oil prices the most direct way to control costs, jerry why the opposite tack?
"On the one hand is to expand new business needs, on the other hand is the need of high-end talent introduction plan." Jerry group director of human resources LanGong explains, lower oil prices jerry personnel flow is not only in not out, but always keep force optimized proportion of 3% to 5%, it is this liquidity, and so did the jerry internal evolution.
In fact, lower oil prices jerry hiring plans become more prudent, in three kinds of people: the world has a rich experience in sales and operations overseas talents, global high-end management personnel and high-end technical talent.
"For us, these high-end talent introduction, the better." LanGong to talk about, jerry is in the midst of the industrial structure, market structure adjustment, so urgently need some front vision and ideas.
In addition to the increase in the number of employees, jerry not increased and total pay cost. This kind of phenomenon is more from jerry's core values: take the customer as the center, based on striver, self-criticism, be the first.
Don't let the striver who has always been a jerry enterprise idea, for these outstanding employees is never "soft" jerry reward. Shareholders have now employees accounted for 20% of the total. In addition, YueDuJiang, honorable mention half a year, golden key, CEO of special award, such as inventory instant rewards but also emerge in endlessly. The focus of the scientific research talents as a reward, reward amount is up to one million yuan.
"In the future we will further increase the intensity of reward, let employees see look forward, see hope in lower oil prices, more see enterprise long-term development vision." Chih-yung li think, than technology and money, a healthy corporate culture and practice of cultural team is the core competitiveness of the development of jerry.