"Depending on the business structure adjustment and network layout optimization, the mechanism innovation" troika ", strives for the survival by the services, and promote development by innovation, increasing the benefits with management."
Macro economic growth is slowing, refined oil market into the winter, in the face of new normal low oil prices, sales enterprise only active as concept, deepen the reform and innovation, to be effective transformation of the mode of development, inspire new momentum and vitality. Relying on the business structure adjustment and network layout optimization, the mechanism innovation "troika", liaoning sales have confidence completely bottomed out and spend winter, realize the development of new leap.
In the face of the current situation of the low frequent oil crisis, the competitors price, we do not go with the flow, but adjust the business structure, improving the quality of marketing operation. Expand the gasoline sales, especially strengthen for the promotion of 98 # gasoline, shift to high value-added; Raise the proportion of pure link gun sales, giving full play to the advantages of oil card than his integration and on-site service advantage, enhance comprehensive price must be; Innovation of oil products business, to accelerate the construction of large data of thinking of "Internet +, extending convenience function, optimize the purchase link, improve customer experience, seeking new profit growth point.
In recent years, liaoning sales market share is declining, preemption and consolidate market share become the urgent matter. Strengthen the network development, scientific and reasonable layout of site, to regain lost market share; Revitalize the idle assets, shut down the part of the tank farm land is subject to government purchases, and replacement of gas station construction land; Clean up toxic assets, the long-term construction projects a station a policy to accelerate, strive for early completion, early operation and early see earnings; For early closure of gas station by station for market reason analysis, the study "thaw" countermeasure, was put into operation as soon as possible.
Consolidated sales in liaoning large plate and a lot of people, is a problem, is also a advantage, the key lies in whether effective activation. Aimed at a comprehensive plan to the inspection for the management, the concept of "work more and less pain less" into effect, can let the staffs look forward, to behave. Distribution of compensation to a line of tilt, encourage people who want to director, director, achieving it to the gas station business, make the library station will be a part of the selling enterprise most highly efficient; Adjust the incentive policy, improve the compensation change ratio, let people experience "salary is make their own"; To promote institutional reform and speed up the "lean" two levels of authority, enrich the line power at the grass-roots level.
Strives for the survival by the services, and promote development by innovation, increasing the benefits with management. In the face of this situation complex, liaoning sales of the most fundamental is to take the initiative to adapt to the new normal economic development, seize the external opportunities, activate the internal potential, and release the new integration advantages, strengthen the responsibility and bear spirit, dare to wade rapids, dare to face tough, will you, realize the spanning development.