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New opportunities for oil and gas production in China

New opportunities for oil and gas production in China

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2020-03-31 14:57
  • Views:

New opportunities for oil and gas production in China

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2020-03-31 14:57
  • Views:
Information
Low oil prices, or become the new normal". Whether the integration of giants, or independent oil and gas producers, are facing a new problem - how to reduce costs. Therefore, we see some oil companies have been lifted and oil service companies have signed contracts, the cost of reducing the cost of 20% or even 30%.
When the oil price was $100 / barrel, while oil companies are trying to require lean production and reduce costs, but the lower level managers and executives and not too much power, they do not want to take the risk of changing the supplier. But when oil prices hovering around $50 / barrel, such cost pressures could threaten their jobs: either the project costs beyond the red line of the project to dismount, and project team was fired to demolish or real in the find key to reduce the cost of.
In fact, there are two ways to reduce this, one is to lay off, the two is to reduce capital expenditures (CAPEX). As early as the oil price fell, the international giants face high cost pressures have already done so, in order to shell has been represented by the use of cheaper Chinese suppliers to reduce costs. Under the weight of life, there will be more companies to find cheap and high quality Chinese suppliers.
Prior to an active in the middle of the Middle East market, from the client company to get a list of the list and the list of Chinese suppliers, including some of the small companies in the domestic silent, but because of the price advantage and relatively stable product quality by customers in the middle east. And friends to get the Middle East customer needs a single reason is also very simple, because the Middle East customers also want to find other categories of Chinese suppliers.
From a global point of view, the Middle East market demand is not particularly strong, the real strong market area should be North America, because the North American region is the world's most active oil and gas industry, the highest degree of market, but also the highest cost pressures. Although the North American market outlook looks very tempting, but some of the Chinese manufacturers are inherent in some of the short board to make its mouth, and these short board is also a real reason for the Chinese manufacturers to go out to sea.
China manufacturers to "go out" is the two venture, while the business must make up the short board. How to make up for the short board is a problem that Chinese enterprises must face. After the investigation and analysis of a large number of overseas buyers, the research team found that China's oil companies are generally four suppliers of short board, and the real short board in this behind the Chinese oil and gas industry suppliers and the concept of outdated.
Heavy sales, light marketing
Sales is really very important, through the sales staff and other corporate executives met to lobby, the efficiency of selling products is indeed very high, but the material procurement behavior is not a meeting can be accomplished, the sales staff can not go to the customer every day. In this case, the need for marketing means to run things silently through the means of communication to influence customers.
In addition, the more important is the cost of sales is also very high, a customer manager to cover the customer is, after all, is limited, if no marketing tool as a supplement, so that sales and marketing to build into the system, the overall efficiency is very low.
After sale, the product file system is not complete
Why international companies will be "product" for the word "solution", because the international manufacturers are trying to return to the origin of customer demand, you are not selling products, but a complete service. If the idea can not keep up, the so-called service oriented manufacturing industry will become a hollow gimmick.
At this point, the Chinese oil and gas equipment companies to do very poorly, it seems that we are considered to be the cost of the center, and the neglect of the second sales center and profit center position.
If you say after sales, many Chinese oil and gas manufacturers even the most basic product file system has not been built up.
Product quality is not stable
When other light industrial manufacturing enterprises have begun to learn Toyota's lean production management, and constantly improve the management level and the quality of the products, the oil and gas industry manufacturing enterprises also need to change the mode of production the quality issue has been made in China commonplace topic, essentially is a level of management.
Heavy introduction, light R & D
"Americans have stuff to make it, do a good job in Japanese, Koreans do bad, the Chinese people do not money". This joke made in China then spread already a long time. In the final analysis, this is China's manufacturing industry in the global value chain position, in many people's view, China's manufacturing enterprises is the production workshop, no research, no after-sales, no marketing, no brand.
For the time being, the cost of human resources is rising, the cost of the RMB appreciation, domestic energy prices in the rise, and even environmental pollution costs are rising, the final production workshop will be transferred from China to Vietnam and other places, how to upgrade is the way out.
"Going out" is not supposed to be an emergency response, but it should be a long-term strategy. Only through the "going out", can we truly complete the transformation of enterprise modernization management, because the essence of internationalization is the modernization.
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